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Hiscox names Aparna Sarin group chief marketing and revenue officer

The newly created role on Hiscox’s group executive committee will oversee retail growth efforts, including customer acquisition, product development, marketing, and distribution.

Reported · Written up by our desk · Industry & Deals

Hiscox has appointed Aparna Sarin as group chief marketing and revenue officer, a newly created position on the insurer’s group executive committee, according to Coverager.

Sarin joins from Capital One, where she most recently served as chief marketing officer for business cards and payments. She previously held senior roles at American Express covering credit, customer management, and international portfolios.

In the role, Sarin will focus on Hiscox’s retail growth strategy, with responsibilities that include customer acquisition, product development, marketing, and distribution.

Coverager also noted that the appointment expands Zurich’s existing relationship with Pen and establishes a new partnership with Hiscox.

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