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Galaxy Digital signs 15-year naming rights deal for Texas Tech stadium
The $70 million agreement begins with the 2026 football season and aligns Galaxy with its Helios data-center buildout in West Texas, which has 1.6 gigawatts of approved high-performance computing capacity.
Texas Tech has agreed to a $70 million, 15-year naming-rights deal with Galaxy Digital to rebrand its football stadium as Galaxy Stadium, with the change taking effect starting the 2026 season. The stadium is currently called Jones AT&T Stadium, and Texas Tech’s first game in the rebranded venue is set for Sept. 5 against Abilene Christian, according to Decrypt.
The partnership also positions Galaxy as Texas Tech’s official digital assets partner and creates new NIL opportunities for student-athletes. Decrypt notes the timing follows Texas Tech winning the Big 12 and qualifying for the College Football Playoff.
Galaxy Digital is pursuing a broader strategy shift from crypto trading toward building large-scale AI and high-performance computing infrastructure in Texas. Decrypt says Galaxy’s Helios campus in Dickens County is under development with 1.6 gigawatts of approved capacity for high-performance computing, and Galaxy CEO Mike Novogratz described it as infrastructure for the “code economy.”
Decrypt reports that Galaxy’s approach reflects a market reality where crypto-linked firms increasingly seek assets that can support the AI boom, with data-center power viewed as a key input. The story also flags that gigawatt-scale data centers in West Texas face scrutiny related to water and grid strain, and that Galaxy’s “closed-loop” water system will be tested as Helios expands.