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Winnebago partners with Progressive to connect RV owners to coverage

The companies plan coordinated marketing and customer resources across new and existing RV owners, designed to streamline the move from RV purchase to insurance.

Reported · Written up by our desk · Industry & Deals

Winnebago Industries has partnered with Progressive to connect RV owners with the insurer’s RV coverage solutions, according to Coverager.

The agreement will include coordinated marketing, customer resources, and experiential campaigns aimed at both new and existing RV owners, with the goal of making it easier for customers to secure insurance after buying an RV.

Coverager said the partnership is intended to simplify the RV ownership journey, linking the purchase process to coverage protection.

Progressive also characterized the collaboration as a way to bring its recreational lines coverage into a more connected customer experience, according to comments from Eric Doubler, its recreational lines direct business leader.

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