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Amazon curbs AI image ads by sellers after New York disclosure law

The policy follows a New York law that requires disclosures when ads use synthetic performers instead of human actors.

Reported · Written up by our desk · M&A & Deals

Amazon is tightening rules for how sellers can use AI-generated images in advertisements, CNBC Markets reports.

The change comes after a New York law that requires companies to disclose when an ad includes a "synthetic performer" replacing a human actor.

The law specifically targets ad content that uses synthetic performers, prompting Amazon’s updated approach to seller advertising.

CNBC Markets notes the new requirement applies to ads that rely on synthetic performers, pushing disclosure obligations onto the companies running the advertisements.

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