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State Farm files trademark for Merna digital insurance and finance platform
The trademark filing covers mobile and web software for functions including quotes, premium billing, underwriting, and claims administration, and extends into banking and mutual fund activities.
State Farm has filed a trademark application for “Merna,” signaling plans for a digital platform that spans insurance and financial services, according to Coverager.
The application describes mobile and web-based software for insurance quotes, premium billing, underwriting, claims administration, and agency services across auto, home, health, life, and fire insurance.
It also includes customer relationship management, marketing and lead generation tools, database services, and API connections.
Beyond insurance, the filing outlines banking services, mutual fund investments, and financial analysis and consulting. State Farm filed the application on July 20, 2026, and the materials include a logo with a dotted circular design above the Merna name.