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Home›US Markets›Equities›Ford keeps sales declines in check by leaning on picku…

Ford keeps sales declines in check by leaning on pickups

MarketWatch says the strategy is aimed at slowing the overall drop in Ford sales by highlighting traditionally powered vehicles, helping shares rise.

Reported · Written up by our desk · Equities

Ford is using a sales mix that leans on pickup trucks and other traditionally powered vehicles to limit the pace of its overall sales decline, according to MarketWatch.

MarketWatch reports that investors responded positively to this approach, sending Ford shares higher.

The outlet frames the move as a way for Ford to “match” GM in one key area by focusing on segments that are holding up better than the overall market.

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Sources

MarketWatchFord matches GM in one crucial way, and the stock jumps
MarketWatchFord matches GM in one crucial way, and the stock jumps

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