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Retail and dining chains lean on data-driven site selection, says Placer.ai
Placer.ai’s white paper highlights using local consumer behavior and demand signals to match locations with target audiences during brick-and-mortar expansion.
ConnectCRE highlights findings from Placer.ai’s new white paper focused on how high-growth retail and dining brands choose new physical locations as they expand their brick-and-mortar footprints.
The report, titled What High-Growth Brands Know About Picking the Right Location, outlines a data-driven approach that starts with identifying markets with strong demand.
It also emphasizes aligning site choices with specific target audiences and using local consumer behavior to create operational synergy across expansions.
ConnectCRE’s write-up frames the guidance as common priorities across multiple retail and dining segments, describing the signals brands consider when selecting where to open next.