Home›US Markets›Equities›Apple shares edge higher after launch of Apple Upgrade…

Apple shares edge higher after launch of Apple Upgrade leasing

The U.S. program lets customers lease iPhone, iPad, Mac, or Apple Watch, with monthly payments starting at $17.99 for iPhones.

Thursday, July 30, 2026 · Written up by our desk · Equities

Apple shares were modestly higher on Tuesday after the Nasdaq-listed company announced a flexible hardware-leasing program in the U.S. called Apple Upgrade, launched in partnership with Klarna.

Customers can lease an iPhone, iPad, Mac, or even an Apple Watch, with monthly installments starting at $17.99 for iPhones, a structure Apple is positioning to lower upfront costs for upgrades.

The initiative is expected to help shift some customers from one-off device purchases toward recurring revenue tied to the Apple ecosystem and attached services, according to the article.

Ahead of Apple’s Q3 earnings release after the market close on Thursday, July 30, the article cites consensus for third-quarter EPS of $1.88, up 19.7% year over year, and notes Jefferies remains cautious with a Hold rating and a $309 price target.

Latest closeNasdaq Comp. 24,442.94 ▼1.7%

More like this

Sources