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Simile pitches A.I.-generated consumer surveys to gauge customer sentiment

The company says it can survey millions of simulated consumers to produce business insights it deems more accurate than traditional polling.

Reported · Written up by our desk · M&A & Deals

New York Times Business reports that Simile, a fast-growing startup, is promoting an approach it calls A.I. twins that generates customer insight by surveying millions of A.I.-generated consumers.

The startup says the method is intended to deliver accurate signals about what customers think, aiming to help companies understand customer sentiment.

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