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Jewelers Mutual invests in Luxe Software for independent retailers
The insurer says the investment will fund product development, expand onboarding for thousands of additional jewelry stores, and grow its support and training teams.
Jewelers Mutual, a Wisconsin-based insurer for the jewelry industry, has made a strategic investment in Luxe Software, a vertical platform built for independent jewelry retailers. Luxe, founded in 2022 in New York, provides an all-in-one stack that includes point-of-sale, CRM, payments, two-way texting, a business phone, and reporting tools tailored to jewelers. The company said the backing, alongside venture capital firm K5 Global, is intended to fund product development and expand onboarding capacity for thousands more jewelry stores. Jewelers Mutual also plans to grow its support, training, and education teams tied to the solution. Beyond the Luxe investment, the materials note Jewelers Mutual’s broader technology strategy of working with multiple vendors while prioritizing tools that help jewelers modernize operations. The insurer said it expects the move to support an industry facing a shortage of skilled bench jewelers, as retirements continue to outpace new entrants. The coverage also points to Toronto-based CJB, which specializes in insurance for jewelers and other niche businesses, and mentions that a partnership expands EBTH’s suite of services by adding post-purchase protection options for jewelry buyers, as described in the source material.