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Lands' End shifts licenses into a 50-50 JV with WHP Global
The deal gives Lands' End $300 million in cash, which it used to repay $234 million of its term loan.
Lands' End has transferred its intellectual property and existing licenses into a new 50-50 joint venture with WHP Global, according to a Yahoo Finance initiation report.
The retailer received $300 million in cash and used $234 million to repay its term loan, while continuing to run its direct-to-consumer and Outfitters operations under a long-term license from the JV.
Under the structure, Lands' End is responsible for guaranteed minimum royalties and retains exposure through receiving 50% of joint venture profits, positioning the licensing model as a capital-light route to expand into new categories and markets via WHP's partner network.
The report says the JV consolidates and extends three apparel licenses, advances footwear and home-textile partnerships, and supports more than 12 category and international opportunities, with Lands' End planning continued investment in scalable franchises, AI-enabled engagement, and Manhattan and SAP systems.