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Rent growth accelerated as more listings still offered concessions

Zillow Research said rent growth quickened, but the portion of rental listings with concessions stayed elevated.

Reported · Written up by our desk · Residential

Zillow Researchs June rent report found that rent growth accelerated, even as landlords continued offering incentives on some units.

The report also noted that the share of listings with a concession remained elevated, suggesting renters may still see freebie offers despite rising rents.

Zillow Research framed the mix as both higher asking prices and continued promotional pricing across the rental market.

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