Daily Market Updates: Rent growth accelerates while listing concessions remain elevated

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At close · Fri, Aug 14, 2026

Real Estate

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Rent growth accelerates while listing concessions remain elevated

Reported · Written up by our desk · Residential

Zillow Research says rent growth accelerated in its June rent report, even as more rental listings continued to offer incentives to attract tenants.

The research highlights that the share of listings with concessions remains elevated, even though monthly rents are rising.

Zillow frames the current setup as a combination of faster rent increases and persistent promotional offers on available units.

← Newer storyECB launches public survey on new euro banknote design shortlist Older story →Rent growth accelerated as more listings still offered concessions

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Sources

Zillow ResearchRent Went Up But So Did the Freebies (June Rent Report)

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