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Nielsen to buy DoubleVerify for about $2.15 billion in cash deal
The all-cash offer values DoubleVerify at $13.60 per share and is expected to close by the end of the fourth quarter of 2026, pending approvals.
Nielsen Holdings PLC agreed to acquire DoubleVerify in an all-cash transaction valued at about $2.15 billion, or $13.60 per share, aiming to create a more unified way to measure digital and linear advertising audiences and performance, according to details from Yahoo Finance.
DoubleVerify provides tools focused on digital advertising quality and effectiveness, while Nielsen is positioned in audience measurement, data and analytics. The combination would link audience delivery metrics with the media environment where ads appear, a strategy Nielsen expects to matter as viewing habits become more fragmented across TV, streaming and digital platforms.
The deal is expected to take DoubleVerify private, with its common stock no longer traded on any public market after the transaction closes. Yahoo Finance reports that DoubleVerify will keep operating under the DoubleVerify name and brand as part of Nielsen.
The planned closing is targeted for the end of the fourth quarter of 2026, subject to shareholder and regulatory approval. DoubleVerify has been described as a cash-generative business, while its shares had mostly struggled to stay above $20 since May 2024.