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Disney parks chief targets investment balance for frequent and casual visitors

Reported · Written up by our desk · Europe

Disney’s new parks leader, Thomas Mazloum, is laying out an investment approach for Disney Experiences that aims to balance the needs of the company’s most frequent theme park attendees with those of more occasional visitors, according to CNBC.

Mazloum’s strategy, as described by CNBC, is focused on how Disney should allocate resources across its parks experience to serve both superfans and less frequent guests.

The company’s emphasis on catering to different visitation patterns signals how Disney is thinking about where to prioritize future improvements across its parks business.

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