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Chip supply squeeze lifts Apple and Samsung share in India
Rising memory chip costs are making Chinese smartphone brands in India more expensive, shifting buyers toward Apple and Samsung.
CNBC reports that a global memory chip squeeze is reshaping India’s smartphone market, the world’s second-largest, by increasing the cost structure for device makers.
As memory costs rise, Chinese smartphone brands have become more expensive in India, changing the relative value proposition for consumers.
According to CNBC World’s Inside India newsletter, that shift is improving the competitive position for Apple and Samsung, which stand to benefit as customers look for alternatives amid higher pricing from Chinese rivals.
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