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America’s biggest brands lose ground in China as competition rises

The report points to shifting consumer preferences, domestic rivals, and geopolitical tensions as key factors behind the sales pressure on brands including Nike, Starbucks, and GM.

Reported · Written up by our desk · China

CNBC Markets reports that several of America’s best known brands are losing market position in China.

The outlet cites increased competition from domestic rivals, along with geopolitical pressures and changing consumer preferences, as drivers of the shift.

The brands specifically mentioned include Nike, Starbucks, and General Motors, which have faced headwinds as the market environment in China evolves.

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