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Repeat clients and referrals drive 46% and 44% of real estate volume

National Association of Realtors data show most other lead sources each contribute under 10% of volume.

Reported · Written up by our desk · Residential

Real estate industry relationship building appears to pay off, with the National Association of Realtors reporting that repeat business accounts for 46% of transaction volume and referrals make up 44%. HousingWire highlighted the data as evidence that relationship based lead generation compounds over time.

HousingWire also pointed to common “boring” habits used by agents, including calling past clients on their birthdays, reaching out to their sphere each quarter, and scheduling annual reviews or casual check ins.

The outlet noted that persistent follow through also matters, including showing up in person at closings and inspections when buyers feel nervous, and answering the phone.

HousingWire contrasted these longer lasting practices with newer tools and business models that can fade quickly, arguing that relationships are less likely to expire than tactics or technology.

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