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Brokerages face pressure to deliver proactive transparency in homebuying

HousingWire says buyers increasingly expect fewer handoffs, clear cost visibility before commitment, and proactive updates to reduce transaction friction.

Reported · Written up by our desk · PropTech

HousingWire reports that real estate is no longer competing only with other brokerages, as buyer expectations shaped by retail, travel, and rideshare are now spilling into the homebuying process.

The outlet argues that brokerages and platforms can earn more client trust by reducing coordination burdens, surfacing costs earlier in the transaction, and pushing status updates proactively rather than leaving buyers to wait.

HousingWire highlights that friction often shows up after an offer is submitted, when escrow opens and buyers may suddenly need to manage lender vetting, coordinate with unfamiliar title companies, and schedule inspections themselves.

The analysis concludes that real estate needs to raise the bar on transparency, noting that many brokerages still benchmark against peers instead of adapting to higher standards set by other consumer services.

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