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Primark plans home delivery in Britain, backed by Sheffield fulfilment
The UK fashion chain expects to grow via deliveries even as ABF forecasts UK sales up about 1% in the fourth quarter, with like-for-like sales broadly flat in the UK and down 3% globally.
Primark said it plans to launch a home delivery service in Britain, moving beyond its earlier e-commerce steps made years after entering online shopping. The retailer has bought a fulfilment facility in Sheffield to support shipping products directly to customers, though it did not state a launch date.
Primark did not sell goods online until 2022, when it introduced click-and-collect that still required shoppers to travel to pick up orders. Associated British Foods, which owns Primark, said the fashion chain will keep growing click-and-collect and, following a detailed review, will in future offer home delivery across Great Britain.
ABF tied the push to expectations for demand and the need to improve trading after subdued sales linked to recent hot weather. It forecasts Primark UK sales will rise by about 1% in the fourth quarter, while like-for-like sales are expected to be broadly flat in the UK and fall 3% across its global operations, with autumn and winter sales starting later than normal due to summer heat.
Analysts said the rollout is also about defending Primark's position in a market increasingly shaped by competitors and convenience shopping platforms. BBC Business reported analyst comments that the key test will be whether Primark can make deliveries profitable at fast-fashion price points, alongside a returns process that works smoothly for online orders.