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McDonald's launches an advertising media network
The move mirrors how Amazon and Walmart built advertising businesses, as McDonald's begins developing its own media network.
CNBC Markets reports that McDonald's is moving into advertising by starting its own media network, following the path taken by Amazon and Walmart.
The outlet says the company is effectively building an advertising business as it launches the network, aligning its strategy with major retailers and platforms that monetize their audiences through ads.
CNBC World also frames the development as McDonald's decision to replicate lessons from those earlier advertising efforts, but with McDonald's specific media network.
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