Real Estate
Home›Real Estate›PropTech›Realtors remain liable for AI errors in listing market…
Realtors remain liable for AI errors in listing marketing
The National Association of Realtors technology report says 48% of Realtors use AI regularly, including 23% daily, while AI mistakes can leave agents responsible for inaccuracies.
AI is now a near-default tool in real estate marketing, with HousingWire citing the National Association of Realtors 2026 Technology Report showing 48% of Realtors use AI regularly, including 23% who use it daily and 25% weekly. The report also finds only 12% have no plans to use AI, down from 32% in 2025.
According to HousingWire, the most common AI use is generating listing descriptions, cited at 75%, followed by social media copy at 56%, client correspondence at 52%, and market reports at 30%. HousingWire adds that OpenAI’s ChatGPT is used by 91% of agents deploying AI, with Google Gemini at 42%, Microsoft Copilot at 27%, and Anthropic’s Claude at 25%.
The main warning is that AI output can be wrong, including hallucinated details and misrepresented photos or the use of subjective or trademarked terms. HousingWire reports that legal liability for listing inaccuracies rests with agents, not AI providers, so agents should review AI output as a curator rather than treating it as a creator.
HousingWire quotes Restb.ai’s Nathan Brannen emphasizing that the agent should be responsible for what they publish, particularly in remarks and other listing text, because the tools are meant to save time rather than eliminate review. HousingWire also cites that ChatGPT-style workflows can be too literal when users simply enter a property address, pulling from prior descriptions or area data instead of what is actually special about the specific home.