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David Beckham’s business takes $51.1m dividend after World Cup brand deals

DRJB Holdings said revenue rose 20.0% to $110.5m last year, after Beckham appeared in about a dozen ad campaigns during the US World Cup.

Reported · Written up by our desk · M&A & Deals

David Beckham has taken a $51.1m dividend from DRJB Holdings, the commercial company behind his brands business, after deal activity tied to the FIFA World Cup, Guardian Business reported.

Beckham appeared in about 12 ad campaigns across the summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s Lay’s crisps brand.

The World Cup work helped drive a record year for DRJB Holdings, with revenue surging by a fifth to $110.5m last year, up from $92.3m in 2024.

DRJB Holdings paid out $51.1m to shareholders last year, compared with $53m the previous year, according to Guardian Business.

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