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Marks & Spencer to add Sephora-branded beauty areas in 100 stores

Sephora will staff the branded areas inside M&S stores, with the rollout planned for spring next year.

Reported · Written up by our desk · M&A & Deals

Marks & Spencer has signed a deal with Sephora to create Sephora-branded beauty areas inside 100 of its stores in the UK. The branded spaces will be staffed by Sephora employees, as the retailer looks to attract younger shoppers, The Guardian Business reports.

Sephora will also sell its products through M&S online, with the launch planned for spring next year. The company, owned by LVMH, relaunched in the UK in 2023 and now has about 18 stand-alone stores, according to the report.

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