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Vertafore’s model targets agency friction as AI adoption grows
The article says independent agencies still rely on trusted professionals, but AI is intended to reduce distribution drag such as data re-entry, document searches, and repetitive service and accounting work.
For all the attention artificial intelligence is getting in insurance, Coverager says the independent agency model still depends on insurance professionals who can apply judgment, advice, and trusted relationships to clients' risk and coverage needs.
It argues that the biggest constraint today is not the lack of individual tools, but agency capacity being consumed by friction across systems, including moving information between platforms, searching documents, re-keying data, checking submissions for accuracy, answering process questions, assembling submissions, and completing repetitive service and accounting tasks.
Coverager describes this friction as distribution drag that slows agency business, keeps staff stuck in paper work rather than client engagement, and makes processes more complex than necessary.
The piece concludes that the next opportunity for AI is to change how work moves across the agency, highlighting Vertafore’s “Agentic Agency” model as the focus of that shift.