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Women drive growing DIY trade interest online

The article says demand for female professionals is rising, with some women moving from desk jobs to trades they view as more AI-proof.

Reported · Written up by our desk · Residential

The BBC Business highlights how DIY content has surged over the past decade on social media, with creators sharing everything from quick home repairs to longer how-to tutorials.

It says women are increasingly taking visibility in the traditionally male-dominated DIY space, inspiring others to learn hands-on skills and consider trades.

The outlet also profiles DIY influencer Jasmine Gurney, describing a broad set of projects she documented on Instagram, including tearing down partition walls, replacing flooring, building custom cabinetry, and even moving plug sockets, while she is eight months pregnant and finishing a fitted wardrobe before a new baby arrives.

BBC Business adds that some women are changing careers to join trades, framing the move as a response to perceived job vulnerability from AI, while Gurney says she is motivated by proving skeptics wrong after facing online trolling.

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