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Arity launches platform to manage insurers’ customer acquisition across partners
The platform ties lead routing and purchasing rules to agent and CRM workflows, and includes Arity Pulse AI to identify performance drivers and recommend changes within carrier-defined policies.
Arity, a mobility data and analytics company founded in 2014 and based in Chicago, introduced the Arity Lead Platform for insurers to manage customer acquisition across lead providers, marketplaces, agency networks, and carrier systems, according to Coverager.
The platform connects insurers’ existing technologies and partners, letting carriers set rules for lead purchasing, routing, budgeting, and distribution, and it integrates agent and CRM workflows to capture engagement and outcome data.
Arity said reusable connectors are designed to reduce integration work and accelerate partner activation, building on its experience connecting insurers with publishers and other acquisition partners.
The company also rolled out Arity Pulse AI, which it says identifies performance drivers and recommends changes within carrier-defined policies and controls, aiming to link acquisition activity with agent execution and downstream outcomes.