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Rolls-Royce shifts focus to higher-price custom cars

The company is also expanding its British factory, with its next model an electric roadster priced at more than $3.5 million.

Reported · Written up by our desk · M&A & Deals

Rolls-Royce is looking to make more money by aiming higher on price rather than increasing production volume, according to The New York Times Business.

The luxury carmaker is expanding its factory in Britain to focus on rarefied custom vehicles, starting with an electric roadster.

The roadster is expected to cost $3.5 million-plus as part of the company’s push toward high-end, low-volume sales.

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