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Insurers see AI-driven revenue growth take center stage
Accenture said 85% of insurance C-suite leaders surveyed expect AI to help revenue growth, up from 68% in 2024, and 81% of insurers reported at least a 5% improvement in gross written premiums from AI and data initiatives.
Insurance executives increasingly view artificial intelligence as a driver of top-line growth, not just cost savings, according to an Accenture Research report cited by Risk & Insurance.
Accenture found that 85% of 218 insurance C-suite leaders surveyed across 20 countries in its Pulse of Change study believe revenue growth is becoming a more significant benefit of AI, rising from 68% in 2024.
In a separate Accenture survey of 263 senior insurance executives conducted in October and November 2025, the firm reported that 81% of insurance organizations had achieved at least a 5% improvement in gross written premiums from AI and data initiatives, with 7% reporting gains above 20%.
Accenture said those premium gains are being driven by better pricing, personalization, and cross-selling, though it also found that fewer than a third of leaders, 32%, cited something beyond AI benefits in the remaining portion of the data cited by Risk & Insurance.