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Retail centers are shifting to a service-first tenant mix
ConnectCRE reports Placer.ai’s new playbook recommends evaluating tenants using metrics such as visit frequency, traffic growth, e-commerce risk, and dwell time.
Retail and lifestyle centers are moving away from the tenant playbook that shaped them about five years ago, with apparel anchors and department stores increasingly replaced by a service-first mix, according to Placer.ai as summarized by ConnectCRE.
Placer.ai’s new white paper, The New Tenant Mix Playbook, outlines which tenant categories have seen traffic declines in recent years and which have gained traction, alongside updated parameters for reviewing tenants.
The white paper also argues that landlords should look beyond square footage and traditional anchor status, using measures like visit frequency, traffic growth, e-commerce risk, and dwell time, according to ConnectCRE.