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Douglas Elliman rolls out Google Cloud AI business unit Elius
The New York brokerage expects to cut non-commission operating expenses over the next three years by consolidating systems and automating operations.
Douglas Elliman has launched a companywide technology transformation through a new business unit called Elius, powered by Google Cloud AI. The initiative is designed to consolidate systems, automate operations, and build new real estate intelligence capabilities across the firm.
HousingWire reports that Elius will run on two tracks: modernizing brokerage operations and creating a separate intelligence platform aimed at data-driven products and services. The intelligence platform will use Douglas Elliman’s proprietary luxury real estate data, drawing on transaction activity, market data, and information generated by agents and clients, while including protections around confidential client information.
The real estate firm said it expects AI-enabled automation and technology consolidation to reduce non-commission operating expenses over the next three years and improve operational efficiency. It also plans to support brokerage operations, development marketing, and international business through Elius, with potential uses including workflow automation, market insights, lead generation, and client matching.
Douglas Elliman said it will fund the initial technology rollout and Elius development using existing resources. The company’s president and CEO, Michael Liebowitz, framed the effort as shifting residential real estate from transaction-focused organization toward monetizing broker-generated data through internal intelligence tools.