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Base shifts from social tokens to trading and tokenized assets

Coinbase’s Base is changing strategy after its social-focused momentum faded, with daily users falling from their mid-2025 peak even as capital kept flowing into financial applications.

Reported · Written up by our desk · Market Structure

Coinbase is reshaping its Ethereum layer-2 network, Base, with a new focus on trading, payments, and tokenized assets, as rival chains and platforms compete for the same fast growing crypto use cases, according to CryptoSlate.

In a July 15 acknowledgement, Base creator Jesse Pollak said the network’s earlier emphasis on social products, including creator tools and social tokens, left it lagging in several of crypto’s strongest financial categories.

CryptoSlate reports that Base initially generated substantial activity and at one point became the leading blockchain for daily token launches, briefly overtaking Solana, but that momentum proved hard to sustain as developers, users, and capital shifted toward stablecoins, perpetual futures, prediction markets, and other products with more direct financial utility.

As part of the response, Base is separating development of its consumer app from the underlying blockchain strategy, with Pollak returning oversight of the Base app to Coinbase. Jordan Fish, known as Cobie, is set to lead app development, while Pollak will focus on positioning Base as settlement infrastructure for global financial activity. CryptoSlate also cited Artemis data showing daily users on Base fell sharply from their mid-2025 peak, even as capital continued to accumulate in the network’s financial applications.

Latest closeEthereum $1,875.65 ▼2.1%|Solana $75.76 ▼1.9%

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