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Orange Juice raises $40 million to buy small businesses on a Bitcoin standard

The firm plans to convert a portion of acquired businesses’ profits into Bitcoin for its treasury asset, and it has already raised $40 million.

Reported · Written up by our desk · Market Structure

Bitcoin-focused investors are backing Orange Juice, a permanent capital holding company designed to buy profitable small and mid-sized businesses and convert part of their cash flow into Bitcoin, according to Bitcoin Magazine.

The company, announced this week by macroeconomist and Bitcoin advocate Lyn Alden, says it will hold businesses indefinitely rather than reselling them, with the goal of putting operations on a Bitcoin standard.

Bitcoin Magazine reports Orange Juice was founded by Ego Death Capital partners Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt, along with Adrian Steckel and Ruben Zweiban, and it lists Mexican billionaire Ricardo Salinas as an anchor investor.

The announcement comes as Bitcoin treasury strategies have faced pressure after last year’s crypto selloff, with Bitcoin Magazine noting that Strategy, an older and publicly traded Bitcoin treasury company, has seen its Nasdaq-listed stock fall by nearly 80% over the past year. Orange Juice says it has already raised $40 million and intends to pursue a public listing in the future.

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