Home›Crypto›Market Structure›Steak 'n Shake touts Bitcoin for sales, but discloses…

Steak 'n Shake touts Bitcoin for sales, but discloses no payment share

Steak 'n Shake says Bitcoin processing costs are about 50% lower than card transactions and claims it could save roughly $6 million annually if all credit-card customers switch.

Reported · Written up by our desk · Market Structure

Steak 'n Shake is crediting Bitcoin for company momentum, pointing to about 16% July growth in US same-store sales and naming Bitcoin as a factor behind the improvement, according to CryptoSlate.

The company, however, has not disclosed key adoption metrics, including how many customers paid with Bitcoin, how much Bitcoin orders totaled, what share of transactions used the payment option, or how much it saved on fees. Without those figures, CryptoSlate notes, it is difficult to separate Bitcoin-driven effects from other influences like promotions, price changes, and restaurant mix shifts.

Steak 'n Shake began accepting Bitcoin at US locations in May 2025 and later said it would add received Bitcoin to a strategic reserve, CryptoSlate reported. The chain also said menu pricing remains in US dollars and that checkout relies on a third-party Bitcoin payment provider, with no stated fee added to Bitcoin payments.

At the Bitcoin 2026 conference, Steak 'n Shake executive Michael Boes said Bitcoin transactions cost the chain about 50% less to process than traditional card transactions, and he estimated savings of about $6 million per year if all credit-card customers switched to Bitcoin. Boes also said total customer count rose by roughly 2 million year over year after the rollout, but CryptoSlate reported the presentation did not identify those customers as Bitcoin payers or explain how visit attribution was measured.

Latest closeBitcoin $64,142.32 ▼0.9%

More like this

Sources