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Guide outlines 14 tactics to generate more real estate seller leads

HousingWire says seller leads can create longer term pipeline growth by turning listings into future buyer opportunities if deals do not close.

Reported · Written up by our desk · PropTech

HousingWire published a guide aimed at real estate agents looking to build more motivated seller leads, especially in competitive markets. The piece lays out 14 strategies and highlights tools used by top producing agents to support lead generation.

The article frames seller leads as a driver of long term business, noting that agents are the face of a listing through both physical and digital marketing, which can prompt unrepresented buyers to contact the listing agent. It also argues that even when a listing does not convert to a purchase, the same agent may still be able to help the client buy another home.

HousingWire also emphasizes that agents can start with their existing sphere of influence, listing friends, family, neighbors, and local business contacts in a database. The guide recommends sending simple check in outreach, including a message asking whether the contact knows anyone planning to sell in the next six months, and it describes why that approach can work.

The article concludes by introducing a CRM described as designed for agents, presenting it as one of the tools top producers use to manage and support seller lead pipelines.

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