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AI enablement roles rise as firms shift from IT projects to ROI focus
Indeed Canada data shows AI enablement postings have surged about 80-fold since early 2024, even as overall job ads declined, signaling a change in how employers view AI investments.
AI spending is driving Canadian employers to create dedicated AI enablement roles to connect technology implementation with business outcomes, rather than treating AI like a standalone IT project, according to Insurance Business. Indeed Canada data shared with HRD Canada shows the number of AI enablement job postings has grown approximately 80-fold since early 2024, while total job postings have declined. The shift suggests employers are positioning AI as organizational transformation that requires cross functional leadership to define how to deploy AI and evaluate its return on investment.
Kinaxis’ senior vice president of corporate IT, Krista Swanson, said organizations may have moved past a focus on productivity gains like hours saved, arguing the real question is whether the investment will materially improve the business. Scotiabank’s chief information officer for enterprise data and AI platforms, Valli Musti, warned that usage alone is not a measure of success, noting that high engagement with AI tools does not necessarily mean meaningful value is being created.
Musti said durable AI use cases tend to embed into core workflows over time, where many HR leaders are not seeing enough ROI from adoption. Insurance Business also highlighted Connor, Clark & Lunn Financial Group’s experience, where leaders built an AI enablement team and hired for AI specific roles after concluding the effort is largely a business change initiative rather than a pure technology project.