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FirstTeam Real Estate rolls out AI platform with Purlin
The California brokerage said the partnership covers contracts, negotiations, transactions, and client communications, with agent interactions via voice, text, email, and a chatbot.
FirstTeam Real Estate has partnered with Purlin to deploy an AI powered operating system across its brokerage operations. The platform combines PurlinOS, Purlin Close, and Purlin Offer & Negotiate into a single system intended to handle contracts, negotiations, transactions, and client communications, HousingWire reports.
The brokerage said agents will be able to interact with the platform through voice, text, email, and a chatbot. FirstTeam described the rollout as part of a strategy to simplify the real estate experience through integrated technology rather than adding standalone software tools.
FirstTeam reported $6.12 billion in 2025 volume across 5,978 transactions to RealTrends Verified, ranking it No. 34 nationally for its volume and No. 67 for another respective national rank. The company said the technology is meant to standardize operations, improve workflows, and help agents close more deals in less time, aligning with its “Behind the Agent” philosophy.
FirstTeam executives said the partnership focuses on creating a seamless experience for people involved in transactions, positioning the brokerage to work more efficiently as the market becomes more competitive. Purlin CEO Giorgi Chigogidze said the partnership is intended to position FirstTeam ahead of broader industry shifts toward AI led ecosystems.