US Markets
Home›US Markets›M&A & Deals›Toyota plans to keep expanding EV lineup as rivals cut…
Toyota plans to keep expanding EV lineup as rivals cut programs
Toyota said it will slow spending on some model lines, but continue battery electric releases through 2026 while leaning harder into hybrids and launching an electric-only 2027 Highlander.
Toyota is signaling that it will continue battery electric vehicle rollout even as other automakers scale back, with the company using resource allocation rather than an across-the-board EV retreat, according to Automotive News via Yahoo Finance.
The article notes the US EV market operated for much of the last decade with a $7,500 per-car subsidy that expired on Sept. 30, 2025, and it points to weakening industry demand in 2026. Automakers sold 462,892 all-electric vehicles in the first half of 2026, down 23.8% from the same period a year earlier, and the auto industry has booked nearly $70 billion in write-downs as it scraps and postpones electric programs.
Toyota confirmed it will keep rolling out new battery electric models through the rest of 2026, while trimming spending elsewhere. Automotive News said Toyota will slow product interventions in some model lines to save money, but continue its EV rollout and increase focus on hybrids.
The plan includes a redesigned 2027 Highlander that Toyota is targeting as an electric-only vehicle, with a launch window running from later this year into the first quarter of 2027. The piece also cites Toyota’s June US mix, saying electrified vehicles were 57.4% of Toyota’s US volume on sales of 122,063 units, up 35% year over year.