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Allstate signs on as founding partner for LA28 and Team USA
The insurer will serve as Team USA’s official home and auto insurance partner, and will collaborate with NBCUniversal on multi platform coverage of the Los Angeles 2028 Games.
Allstate has become a founding partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA, extending its support for college athletics into the Olympic and Paralympic movement, according to Coverager.
As part of the agreement, Allstate will work with NBCUniversal to back multi platform coverage of the Los Angeles 2028 Olympic and Paralympic Games, tying its brand partnership to the broadcaster’s planned event coverage.
In a statement, Allstate framed the move as a continuation of more than 20 years of backing student athletes, saying Olympians and Paralympians often develop their character on college campuses before representing their country.
Coverager also notes Allstate said it is researching ways quantum computing could be used for the partnership’s workflow, though the workflow is not yet ready for commercial use at large scales.