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Simplicity acquires Mid-Atlantic Wealth Advisory Group in Pennsylvania

Simplicity Group will rebrand the acquired firm as Simplicity Wealth Advisors, adding two founders as partners to expand its regional wealth management platform.

Reported · Written up by our desk · Industry & Deals

Simplicity Group has acquired Mid-Atlantic Wealth Advisory Group, a Pennsylvania-based registered investment advisor, bringing in founders Dennis Maguire and Robert Sayre as partners, according to Coverager.

Following the deal, the firm will be rebranded as Simplicity Wealth Advisors, as the acquisition combines Mid-Atlantic’s advisory business with Simplicity’s securities and insurance capabilities.

Coverager reports Mid-Atlantic Wealth Advisory Group, founded in 2012, serves professionals, business owners, and pre-retirees with holistic financial planning.

Simplicity said it expects the integration to accelerate growth of its platform by pairing the Mid-Atlantic team’s client-focused planning with institutional-grade resources to scale the business across the region, the outlet noted.

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