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Regency Centers launches The Whitebox video series for smaller retailers

The 12-part program debuted in February 2026 and surpassed 10 million views across TikTok and YouTube within five months.

Reported · Written up by our desk · PropTech

Regency Centers Corp. (Nasdaq: REG) has launched an educational video series called The Whitebox to help smaller retailers, e-commerce brands expanding into physical stores, and operators opening additional locations with guidance before they launch brick-and-mortar locations.

HousingWire reports that the series is meant to fill a gap Regency identified in its earlier Merchant Success Toolkit, a 100-page interactive PDF and microsite that focused more on marketing and operations after a store was already open.

Regency began work on the toolkit in 2019 and accelerated it when COVID-19 hit, then later converted it into Success.RegencyCenters.com. According to Nareit, the company built The Whitebox as a prequel, covering early decisions that affect whether a storefront opens at all.

Nareit says the series was originally targeted for two million views in its first year, but reached that milestone in about two months, and after five months from its February debut, the 12-part program surpassed 10 million views across TikTok and YouTube.

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