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Integrity partners with LIT Financial to expand life and health distribution

The deal gives LIT Financial access to Integrity’s technology platform, including IntegrityCONNECT and its AI-powered Ask Integrity assistant, plus lead generation and CRM tools.

Reported · Written up by our desk · Industry & Deals

Integrity has partnered with Houston-based independent marketing organization LIT Financial to add another agency to its life and health insurance distribution network, according to Coverager.

LIT Financial sells life insurance and annuity products nationwide, with a focus on recruiting, training, and developing new insurance agents. Coverager reports the transaction’s financial terms were not disclosed.

Through the partnership, LIT Financial will gain access to Integrity’s technology platform, including IntegrityCONNECT and the AI-powered Ask Integrity assistant. The agreement also includes lead generation, CRM, analytics, and business support tools aimed at helping agencies scale.

Integrity is described by Coverager as an agency roll-up focused on life, health, and retirement distribution. LIT Financial was founded by Marcelo and Gabriela Vargas, former public school educators, and has technology and business support expectations attached to the distribution expansion.

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