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Bitwise CIO predicts institutional demand could propel bitcoin over a decade
Bitwise Chief Investment Officer Matt Hougan estimates institutions overseeing $100 trillion to $200 trillion in assets could allocate 1% to bitcoin, supporting a $1.3 million target by 2035.
Bitwise Chief Investment Officer Matt Hougan told CoinDesk that large institutional capital pools could drive major inflows into bitcoin over the next 10 years as the asset becomes more accessible to mainstream investors.
Hougan said institutions controlling between $100 trillion and $200 trillion globally could meaningfully move the market if they shift even a small allocation, estimating that a 1% bitcoin allocation could support his long-term target of about $1.3 million per coin by 2035.
He pointed to the growing role of spot bitcoin ETFs, saying demand is likely to come less from corporate buyers and more from large allocators such as pension funds, endowments, insurance companies, and sovereign wealth funds.
Hougan also framed bitcoin’s growth around a store-of-value use case, noting gold’s market cap rose from about $2 trillion when gold ETFs launched in 2004 to roughly $30 trillion today, and arguing bitcoin could capture a quarter of an expanding store-of-value market if that growth rate continues.
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