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M/I Homes Texas playbook emphasizes repeatable plans and fewer options

The approach is tied to a reported 20% reduction in direct construction costs, helped by simpler designs and curated finishes.

Reported · Written up by our desk · Industry

HousingWire highlights Scott Finfer’s view that M/I Homes’ performance in Texas stems from an “operating system” built around repeatable plans, simplified construction, and curated finishes. In the piece, Finfer connects those methods to a reported 20% reduction in direct construction costs and argues that the model can scale when local operators pair regional advantages, like talent and scale, with national capital.

Finfer describes how similar production-discipline changes were applied while working with Dominion Homes, including moving to a box-on-box design without basements. He says the simpler architecture helped make homes easier to frame, estimate, and repeat, while reducing structural complexity, unnecessary roof transitions, and square footage that he argues did not deliver enough customer-perceived value.

The article also says the discipline extended into the design center through a curated selections program with three finish groupings, described as chocolate, vanilla, and strawberry, instead of a broad catalog of options. HousingWire writes that the result was longer production runs, more predictable purchasing, fewer field errors, and faster work for construction teams running repeated details.

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