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ERGO becomes Atlético de Madrid’s official insurance partner

The deal includes ERGO | DKV branding on the club’s match and training shorts and products offered in two tiers, Smart and Best.

Reported · Written up by our desk · Industry & Deals

ERGO has signed a multi-year partnership with Atlético de Madrid, naming the insurer the club’s official insurance partner. The agreement also supports ERGO’s rebranding of DKV Seguros to ERGO | DKV in Spain, Coverager reports.

ERGO | DKV branding will appear on Atlético’s men’s and women’s first-team match and training shorts. The insurer’s logo will also run across stadium advertising, press conferences, and the club’s digital channels, according to Coverager.

The insurer will sponsor areas within Atlético’s planned Sports City, including the club’s surf academy. ERGO | DKV will also operate a retail location at the development.

ERGO | DKV’s insurance offering is structured into two tiers, Smart and Best, with the higher tier adding broader limits, additional legal services, and preventive support, Coverager said.

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