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Integrity partners with Meraz Health Insurance Agency to expand Medicare reach
The partnership will give Meraz Health agents access to Integrity’s technology and marketing tools, including IntegrityCONNECT and its AI digital assistant Ask Integrity.
Integrity has partnered with Meraz Health Insurance Agency, a Temecula, California-based independent marketing organization focused on Medicare. The agency, founded and led by Manuel “Manny” Meraz, specializes in Medicare Advantage, prescription drug and Medicare supplement plans, with an emphasis on serving the Latino community, according to Coverager.
Under the deal, Meraz Health agents will gain access to Integrity’s technology and marketing resources, as well as its product portfolio. That includes IntegrityCONNECT and its AI-powered digital assistant, Ask Integrity.
The partnership also aims to expand Meraz Health’s national reach and add more offerings. Coverager reports that the agency plans to offer additional life insurance and wealth products, alongside its Medicare-focused lineup.
Integrity also said its affiliate LIT Financial will be involved in the life insurance side of the expansion. LIT Financial, as described by Coverager, offers life insurance and annuity products nationwide while focusing on recruiting, training, and developing new insurance agents.