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Real estate leaders say AI rollouts fail when training habits are missing
HousingWire reports that REMAX Realty Group team leader Jeremias Maneiro recommends spending at least as much, if not more, on training and implementation as on the AI tool itself.
Jeremias Maneiro, a team leader at REMAX Realty Group and a former AI trainer for Douglas Elliman’s 7,000-plus agents, says many real estate AI deployments stall because brokerages focus on tools rather than habit formation. HousingWire reports that successful adoption hinges on hands-on, ongoing training, gradual learning, and improved prompting that adds context so agents can use AI during their day-to-day workflows.
Maneiro argues AI should take on administrative tasks so agents can concentrate on client relationships, while also emphasizing transparency, personalization, and the ability to show measurable value to customers. He warns that when rollouts are treated as a one-time change, agents often do not build the routines needed for the technology to stick.
He estimates his program, AI-Cademy, delivers roughly 600 AI training sessions per year, giving him a close view of where adoption succeeds and where “shiny object syndrome” can lead to expensive projects that fizzle. HousingWire reports that a key early warning sign is when agents ask, “How can we use this to make money?” after training, which he links to deployments that fail to create a clear reason for behavior change.
Maneiro also highlights the stakes for brokerages: if a rollout involves spending “tens or hundreds of thousands of dollars” on a new tool, he says training and implementation should cost double or even triple that amount. HousingWire reports that he favors scenarios where agents can realistically incorporate AI while working, such as dictating offer-related details on the go after meetings.