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Synchrony Financial to partner with OpenAI on AI-native shopping checkout
The planned OpenAI plug-in is designed to help shoppers find deals and promotional pricing, while boosting Synchrony rewards, loyalty, and financing capabilities.
Synchrony Financial said it is working with OpenAI and its ChatGPT service to build a new AI-native shopping and checkout plug-in, aiming to improve how consumers discover deals and promotional pricing.
According to the company’s announcement cited by Yahoo Finance, the plug-in is also intended to strengthen Synchrony’s rewards, loyalty, and financing capabilities.
The deal is expected to use OpenAI’s latest models, and investors may look for signals tied to the partnership in upcoming earnings as Synchrony incorporates the technology into its customer experience.