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Constellation1 integrates HouseValues seller leads into Top Producer CRM
The integration will deliver agent-branded Equity Reports and homeowner engagement signals into Top Producer contact records starting August 26 for U.S. customers.
Constellation1 is integrating HouseValues seller leads directly into the Top Producer CRM, so real estate agents can manage outreach and follow-up in one system rather than switching platforms, HousingWire reports. The setup delivers exclusive, agent-branded Equity Reports and related homeowner signals into existing contact records.
Under the integration, the automated Lead Response Plan coordinates emails and text messages when a lead enters the CRM, while engagement data such as report views, value adjustments, and questions is sent back to the relevant Top Producer contact record as a potential selling-intent signal. Agents can also handle the Equity Report experience and follow-up activity within the CRM workflow.
HouseValues Equity Reports are described as agent-branded financial snapshots provided to homeowners when they sign up, with continued monthly delivery thereafter. The materials are designed to let homeowners track home value and equity, explore mortgage and refinance scenarios, and communicate directly with their agent.
Constellation1 said HouseValues for Top Producer provides exclusive seller leads assigned to a single agent rather than shared among multiple professionals, with validated contact and property details included. The company also said HouseValues has generated exclusive seller leads for more than 25 years and delivered more than 500,000 leads over the past three years, and availability for U.S. customers begins August 26.