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HomeUS MarketsM&A & DealsInterContinental Hotels Group adds AI search functions…

InterContinental Hotels Group adds AI search functions to boost visibility

InterContinental Hotels Group, IHG, is rolling out AI search functions designed to improve the brand’s visibility and help expand customer reach, according to Yahoo Finance. The update focuses on making IHG easier to find through AI-driven search interactions.

The change is positioned as a customer-facing enhancement, aimed at reaching more potential guests through improved search discovery, Yahoo Finance said.

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